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3 Brand Story Frameworks to Grow Your Business

Attract customers on repeat through the power of storytelling.

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Opinions expressed by Entrepreneur contributors are their own.

What if I asked you right now what your business does? And what if I told you that you only have 30 seconds to land that perfect elevator pitch? Would you be able to do it?

Tom Werner | Getty Images

If you hesitated, let me tell you that this is not uncommon. You're part of a vast group that can't explain what their business does in a way that others understand. "Message-less-ness" is widespread. The good news is that, like other "less-ness" disorders, there's a cure.

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