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3 Brand Story Frameworks to Grow Your Business Attract customers on repeat through the power of storytelling.
By Werner Griesel •
Opinions expressed by Entrepreneur contributors are their own.
What if I asked you right now what your business does? And what if I told you that you only have 30 seconds to land that perfect elevator pitch? Would you be able to do it?
If you hesitated, let me tell you that this is not uncommon. You're part of a vast group that can't explain what their business does in a way that others understand. "Message-less-ness" is widespread. The good news is that, like other "less-ness" disorders, there's a cure.
And what's the cure, you ask? A healthy dose of brand story marketing.
