3 Brand Story Frameworks to Grow Your Business
Attract customers on repeat through the power of storytelling.

By Werner Griesel •

Opinions expressed by Entrepreneur contributors are their own.
What if I asked you right now what your business does? And what if I told you that you only have 30 seconds to land that perfect elevator pitch? Would you be able to do it?
If you hesitated, let me tell you that this is not uncommon. You're part of a vast group that can't explain what their business does in a way that others understand. "Message-less-ness" is widespread. The good news is that, like other "less-ness" disorders, there's a cure.
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve