📺 Stream EntrepreneurTV for Free 📺

3 Ways to Use a Virtual Assistant to Grow Your Online Presence (and Sales) Having one or a team of reliable VAs working with you is a recipe for an enhanced business and quality of life.

By Jeff J Hunter

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

We live in the information age, which is why growing your online presence (and, consequently, sales) is critically important for every business. A virtual assistant (VA) can help you generate leads and even prospect for you at a fraction of the cost of an in-house employee!

If the above statement seems unreal to you, let me share some of the ways your VA can grow your bottom line:

Lead generation and sales prospecting. A VA can search for ideal clients on LinkedIn. My VA keeps their contact information in our ideal client's database, engages with the ideal client's posts and sends them a connection request or a follow-up message.

Social-media engagement. A VA can help you engage with your audience in social media and turn your meaningful connections into valuable relationships.

Customer-relations management. A VA can help you with customer relationships by attending your meetings and taking minutes, updating your CRM with relevant information about your clients and/or prospective clients and creating templated proposals. They can even follow up with all of the potential business that's falling through the cracks and costing you money.

Related: Hiring Virtual Assistants is the 'New Normal'

Up your game with a VA

Having one or a team of reliable VAs working with you is a recipe for an enhanced business and quality of life. Plenty of people would agree with that VAs are a much needed sources relief amid this pandemic. A VA's job can range from answering phone calls and making reservations to keeping your email inbox and calendar organized.

Having a strong team of virtual assistants is a major lifesaver. Virtual assistants can always take care of smaller tasks so you can focus on the big picture. Having a VA allows you to free up your time and focus on the most important activities so you can thrive.

To be frank, I never really liked the term "virtual assistant," because it's too broad. It's better to hire people for specific skill sets. For instance, I call my virtual assistant an Executive Assistant. She does all my executive tasks, like responding to my comments on social media, scheduleing appointments and practically running my calendar. She is specialized in organizing my life and making me look good every day. I give her the opportunity to become the best in what she does, and she grows into more responsibilities over time.

Never hire a general "virtual assistant"; instead hire people that are specialized. Here's the truth about the success of my virtual team of specialists: I don't like people to do just mindless tasks. I want people to be smart. I want people to find better ways of doing things. I do not want to babysit people all the time on what they should be doing. I want someone who can proactively say, "Maybe there is a better way to do this." I would rather hire someone who is really good at one thing, than someone who's got a little experience in a lot of things.

Related: How to Create Standard Operating Procedures for Virtual Assistants

Having a constant flow of leads on your sales pipeline is important for your business, and you don't have to do it all by yourself. I used to wear so many hats like most entrepreneurs. Today, all I have to do is tell people how awesome my team of 100-plus VAs is.

Jeff J Hunter

Entrepreneur Leadership Network® Contributor

Founder of VA Staffer | Virtual Assistant Staffer

Jeff J. Hunter is an author best known for VA Staffer, a 150-plus team virtual-assistant staffing agency. He helps entrepreneurs and startups build and scale remote teams to dominate their brand category and is the creator of the CORE Branding Method and host of the "Savage Marketer Podcast."

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Starting a Business

Most People Have No Business Starting a Business. Here's What to Consider Before You Become an Entrepreneur

You need to find the right business opportunity at the right time and take the right steps to beat the odds.


AI vs. Humanity — Why Humans Will Always Win in Content Creation

With the proliferation and integration of AI across organizations and business units, PR and marketing professionals may be tempted to lean into this new technology more than recommended.

Business News

Passengers Are Now Entitled to a Full Cash Refund for Canceled Flights, 'Significant' Delays

The U.S. Department of Transportation announced new rules for commercial passengers on Wednesday.

Growing a Business

Who You Hire Matters — Here's How to Form a Team That's Built to Last

Among the many challenges related to managing a small business, hiring a quality team of employees is one of the most important. Check out this list of tips and best practices to find the best people for your business.


Franchising Is Not For Everyone. Explore These Lucrative Alternatives to Expand Your Business.

Not every business can be franchised, nor should it. While franchising can be the right growth vehicle for someone with an established brand and proven concept that's ripe for growth, there are other options available for business owners.


7 Ways You Can Use AI to 10x Your Leadership Skills

While technology can boost individual efficiency and effectiveness, it's essential to balance their use with human intuition and creativity to avoid losing personal connection and to optimize workplace satisfaction.