8 Podcasting Tips From the Hit 'Girls Gotta Eat'

Trauma may sound like a strange starting place for comedy, but then, Lenny Bruce once said, "All my humor is based on destruction and despair." The ladies behind the sex, dating and relationships podcast Girls Gotta Eat are no strangers to this truth. When Ashley Hesseltine found herself in a relationship she badly wanted to work, but kept hitting road blocks, she did a deep dive into the psychology of relationships. That knowledge became the foundation for Girls Gotta Eat, which she started in 2018 with Rayna Greenberg, who'd experienced her own romantic traumas, including a broken engagement. Now, the podcast gets 2.5 million downloads a month, is a top 20 podcast on iTunes and Spotify, and after 50 live shows last year, Girls Gotta Eat is going on tour in Australia.

It's easy to write off entertainment successes as tales of pure talent, but Hesseltine is not starry-eyed about that: "We treated the podcast like a business from day one," she says. Being an entrepreneur has always been a goal for her, given that, "I've had quote-un-quote "problems with authority' my whole life." Greenberg agrees that the greatest gift of building their brand from scratch has been the independence that comes with it. "I'm in control of my own life and all the success and failure is my own."