Dramatically Increase Your Customer Base With Event Marketing Eric Siu demonstrates how one event helped him grow his interested parties.

By Eric Siu

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Eric Siu breaks down some of the ways he uses live marketing to increase business. He details how using a launch sequence based on the timing of buying tickets helped drive interest to his event. Additionally, there are many tools out there to help you organize and manage these people who have expressed interest in your event.

Siu explains several of these digital tools can help you gather information and compile email lists. Eventually, you will have a growing community of people who are attentive to your product whom you can divide into powerful segments.

And even though the event marketing space can be difficult to break into, organizing your audience will help you stay on your feet, form long-term relationships and learn new skills.

Click play to hear more.

Related: Make More Sales by Hiring the Right People

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

Eric Siu

CEO, Single Grain. Founder, Growth Everywhere.

Eric Siu is the CEO of digital marketing agency Single Grain. Single Grain has worked with companies such as Amazon, Uber and Salesforce to help them acquire more customers. He also hosts two podcasts: Marketing School with Neil Patel and Growth Everywhere, an entrepreneurial podcast where he dissects growth levers that help businesses scale. 

 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

These Married Doctors Used ChatGPT to Start a Side Hustle That Has Nothing to Do With Healthcare — and It's on Track to Hit $75,000

Lee Kojanis, 37, and Daniele Orellana, 34, wanted to address a frustrating issue related to a long-time passion.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Starting a Business

Plant Lovers Are Making $11,000 a Month On This Fully Remote Side Hustle

Do you have a green thumb, an internet connection and some hours to kill? If so, this side hustle could be the perfect way to grow thousands of extra dollars a month.

Personal Finance

Stocks are on Sale After the Crash: This OpenAI-Powered Tool Can Help You Buy In

Is now the right time to invest? This app can help you decide.

Leadership

If You Talk Like a Leader, You'll Win Like a Leader — How to Communicate with Clarity and Confidence

Mastering communication isn't just about talking — it's about connecting, inspiring action and building trust to drive real, lasting change in leadership and innovation.