Dramatically Increase Your Customer Base With Event Marketing Eric Siu demonstrates how one event helped him grow his interested parties.

By Eric Siu

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Eric Siu breaks down some of the ways he uses live marketing to increase business. He details how using a launch sequence based on the timing of buying tickets helped drive interest to his event. Additionally, there are many tools out there to help you organize and manage these people who have expressed interest in your event.

Siu explains several of these digital tools can help you gather information and compile email lists. Eventually, you will have a growing community of people who are attentive to your product whom you can divide into powerful segments.

And even though the event marketing space can be difficult to break into, organizing your audience will help you stay on your feet, form long-term relationships and learn new skills.

Click play to hear more.

Related: Make More Sales by Hiring the Right People

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Eric Siu

CEO, Single Grain. Founder, Growth Everywhere.

Eric Siu is the CEO of digital marketing agency Single Grain. Single Grain has worked with companies such as Amazon, Uber and Salesforce to help them acquire more customers. He also hosts two podcasts: Marketing School with Neil Patel and Growth Everywhere, an entrepreneurial podcast where he dissects growth levers that help businesses scale. 

 

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