How Photos Can Make or Break Your Marketing Campaign Don't rely on boring stock photos, it's more important than ever to add quality visual content to your marketing mix.
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I'm trying to find a word other than revolution to describe what's going on with the use of images online these days. It may sound overblown, but I can't think of a better term. More than 300 million photos are uploaded to Facebook every day, so in the five minutes it has taken me to write this, a million more were added--not to mention the charts, graphics, illustrations, doodles and other images that were pinned to Pinterest or posted to Instagram, Twitter, foursquare, Tumblr and Google+. The fundamental shift toward the visual was punctuated this year by Facebook's $1 billion acquisition of photo-sharing app Instagram.
So how do you put visual content to work for your company? Rather than relying on boring stock photos, the smartest businesses are employing images that help them evolve their brand and tell a visual story of who they are.