How to Recognize Which Customers Are Bad for Business
Some customers take up too much time and energy. Here's how decide who isn't giving you a return on your investment.
By Joe Worth •
Opinions expressed by Entrepreneur contributors are their own.
Q: How can I identify the customers I should shed--the ones who suck up my time and energy in exchange for meager returns?
A: Most business owners know in their guts that a good chunk of customers are not profitable. But in a universe in which it's drummed into us that the customer is always right, it amounts to heresy to admit that a customer may, in fact, be wrong and should go. It's difficult to send any potential revenue packing, but culling the client list is worth it--it frees up resources to take better care of your best customers.
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, get access to a ton of exclusive content and resources that will help grow your entrepreneurial mindset. You’ll find:
- Exclusive content from our network of today’s leading CEOs and business strategists
- Receive our flagship Entrepreneur Magazine - free!
- No more ads, and get access to the Entrepreneur+ homepage
- Free E-books written by our staff and other industry thought leaders
