Pepsi Files Patent to Put Pop Rocks in Granola Bars
Snap, crackle, pop… granola?
PepsiCo owns several lines of granola bars, including Quaker Chewy Granola Bars, a brand it mentions in the patent filing. The company says that Pop Rocks could serve as either a carbonated mix in or an outer coating for the product.
The most difficult aspect of mixing Pop Rocks into granola, according to PepsiCo, is making sure that the carbonated candies do not "pop" before being consumed. The patent lays out means by which PepsiCo would prevent "premature popping" until customers are chewing on their granola bars. At that point, "moisture in the mouth then provides the catalyst to initiate popping and provide the desired carbonated soda feel."
Granola bars often straddle the line between being a healthy snack with "real," unprocessed ingredients and being a high calorie treat, packed with sugary dried fruit and coated in chocolate. A Pop Rocks covered granola bar would definitely fall on the sweeter side – but at least the mini-explosions with your breakfast will be sure to wake you up in the morning.
Entrepreneur Editors' Picks
Online Scams Are More Sophisticated Than Ever. Here's How to Shop Safely on Black Friday and Cyber Monday, According to a Cyber Intelligence Expert.
This Guy Saved Barbie From Cultural Extinction. He Did It by Asking One Big Question.
The Top 5 Hot Franchise Categories for 2023, According to One Industry Expert
Why Can't We Resist Black Friday and Cyber Monday? A Behavioral Economist Explains the Psychological Forces That Make Sales Irresistible.
I Couldn't Sleep. I Obsessed Over My Failures. Then I Found the Weirdest Cure.
This Pitch Scored a $250,000 Investment — But It Almost Didn't Happen
Employees Were Demanded to Go Home. Here's How We Invite Them to Come Back.