Pepsi Files Patent to Put Pop Rocks in Granola Bars In yet another food mashup, PepsiCo is hoping to make granola pop with the addition of "carbonated candy" like Pop Rocks.

By Kate Taylor

Opinions expressed by Entrepreneur contributors are their own.

Snap, crackle, pop… granola?

PepsiCo has filed a patent for chewy granola bars containing "carbonated candy." That means there could someday be Pop Rocks or Pop Rocks-like candy mixed into or topping PepsiCo-owned snack bars.

PepsiCo owns several lines of granola bars, including Quaker Chewy Granola Bars, a brand it mentions in the patent filing. The company says that Pop Rocks could serve as either a carbonated mix in or an outer coating for the product.

Related: Will Taco Bell's Latest Mashup Be a Hit?

The most difficult aspect of mixing Pop Rocks into granola, according to PepsiCo, is making sure that the carbonated candies do not "pop" before being consumed. The patent lays out means by which PepsiCo would prevent "premature popping" until customers are chewing on their granola bars. At that point, "moisture in the mouth then provides the catalyst to initiate popping and provide the desired carbonated soda feel."

Granola bars often straddle the line between being a healthy snack with "real," unprocessed ingredients and being a high calorie treat, packed with sugary dried fruit and coated in chocolate. A Pop Rocks covered granola bar would definitely fall on the sweeter side – but at least the mini-explosions with your breakfast will be sure to wake you up in the morning.

Related: The Weirdest Fast-Food Mashups in America

Kate Taylor

Reporter

Kate Taylor is a reporter at Business Insider. She was previously a reporter at Entrepreneur. Get in touch with tips and feedback on Twitter at @Kate_H_Taylor. 

Editor's Pick

Related Topics

Business News

Can't Find a Place on Airbnb? The New 'Black Market' Has You Covered.

Tightening regulations on short-term rentals in NYC has led to a shadow market for Airbnb alternatives.

Growing a Business

More Than 90% of Startups Don't Make It. This CEO Reveals What It Takes to Not Only Survive — But Thrive.

Learn what it takes to grow a company while also scaling as a leader.

Starting a Business

How Business Community Is Making CEO Life Less Ghastly

People are starting to notice that if you want to get the best out of entrepreneurs, you have to support them. But how?

Marketing

5 Scrappy Ways to Create Quick Marketing Wins

Marketers are under pressure to create both short-term and long-term successes. Here's how you can create quick wins easily alongside your bigger strategy.

Business News

A Woman Is Suing a Popular Salad Chain After Allegedly Finding a 'Chopped' Human Finger in Her Bowl

The incident allegedly occurred at a Chop't location in Mount Kisco, New York, on April 7, 2023.

Business News

Mac Without Cheese? Kraft's Newest Product Is Going Vegan

Kraft is releasing a plant-based version of its iconic Mac & Cheese called "NotMac&Cheese."