The New Under Armour Ad Speaking to Athletes Will Resonate With Entrepreneurs, Too Featuring epic athletes Stephen Curry, Misty Copeland and Jordan Spieth, the visually compelling ad is a prayer to the power of hard work.

By Catherine Clifford

Opinions expressed by Entrepreneur contributors are their own.

Under Armour

Need a dose of motivation? This new Under Armour ad will get you pumped up.

Unveiled today, the new "Rule Yourself" campaign features NBA MVP Stephen Curry, American Ballet Theatre principal dancer Misty Copeland and two-time golf champion Jordan Spieth performing the routine exercises that are fundamental to each of their respective athletic endeavors.

The ad is celebrating persistence, commitment and ambition. It is a prayer to hard work. While the athlete may grow tired of repeating each humble dribble, swing and leg extension, the sum of these efforts, when taken together, is greatness.

Related: What You Can Learn From Misty Copeland About Achieving the Impossible

That's why the ad will very likely resonate with entrepreneurs. Just like these athletes, founders are needing to submit to the daily grind of running a startup to find success.

So, take a break from the neverending inbox and the problems that you don't have a clue how you are going to fix and watch this one-minute Under Armour ad. It will remind you that every small challenge you face every day is just one more step in building your dream.

Related: Market to Empowered Women: It's Ethical -- And It's Good for Business
Catherine Clifford

Senior Entrepreneurship Writer at CNBC

Catherine Clifford is senior entrepreneurship writer at CNBC. She was formerly a senior writer at Entrepreneur.com, the small business reporter at CNNMoney and an assistant in the New York bureau for CNN. Clifford attended Columbia University where she earned a bachelor's degree. She lives in Brooklyn, N.Y. You can follow her on Twitter at @CatClifford.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Living

The 5-Hour Rule Used by Bill Gates, Jack Ma and Elon Musk

The most successful people on the planet are also the people most likely to devote an hour a day to reading and learning.

Business News

Meta Says It Has Fired 20 Employees For Leaking Information: 'We Expect There Will Be More'

Meta has a strict no-leaks policy, but internal memos and meeting recordings have still made their way outside the company.

Side Hustle

I've Made Hundreds of Thousands of Dollars With a Fun Side Hustle — And You Might Have Seen Me Doing It on TV

Phil Schraeder, CEO at GumGum Advertising, turned a childhood passion into a lucrative side gig.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

MrBeast's Holding Company Could Be Worth $5 Billion After Its Latest Fundraising Round

The YouTube creator is reportedly in talks to raise funds for a holding company for his various businesses, including his snack brand, Lunchly.

Buying / Investing in Business

Former Zillow Execs Target $1.3T Market

Co-ownership is creating big opportunities for entrepreneurs.