The World's Most Meaningful Brands (Infographic)

A new study by a French market research firm finds that the most meaningful brands outperform the stock market.

learn more about Catherine Clifford

By Catherine Clifford

beatrizzuniga

Opinions expressed by Entrepreneur contributors are their own.

The brands that are most meaningful to individuals and communities make more money, according to a new study from French market research firm Havas Media Group, suggesting that the more you mean to your customers, the more money you will make.

The communications group has surveyed 134,000 consumers around the world about how 700 global brands impact their lives for its annual Meaningful Brand Index. It looks at how the brands measured up in several areas of well-being, including health, happiness, financial stability, relationships, community and others. If considered as a stock portfolio, the 25 most meaningful brands in the world outperform the stock market by 120 percent, the report finds.

Google is the most meaningful brand in the world, according to the report, followed by Samsung, Microsoft, Nestle and Sony. The infographic below lists the top 10 brands and highlights the connection between brand strength and revenue.

The World's Most Meaningful Brands (Infographic)
Catherine Clifford

Senior Entrepreneurship Writer at CNBC

Catherine Clifford is senior entrepreneurship writer at CNBC. She was formerly a senior writer at Entrepreneur.com, the small business reporter at CNNMoney and an assistant in the New York bureau for CNN. Clifford attended Columbia University where she earned a bachelor's degree. She lives in Brooklyn, N.Y. You can follow her on Twitter at @CatClifford.

Related Topics

Editor's Pick

The Dark Side of Pay Transparency — And What to Do If You Find Out You're Being Underpaid
Thinking of a Career Change? Here Are 4 Steps You Can Take to Get There.
A Founder Who Bootstrapped Her Jewelry Business With Just $1,000 Now Sees 7-Figure Revenue Because She Knew Something About Her Customers Nobody Else Did
Everything You Need to Know About Franchise Law
Marketing

What Is a Brand Personality? Here's How to Develop One.

Connect with your audience on a deeper level by giving and cultivating your brand a personality. Read here how to do so.

Starting a Business

How To Sell on Etsy in 2023: A Comprehensive Guide

Want to start selling your handmade goods online? This article outlines how to start and grow your business using Etsy.

Business Ideas

55 Small Business Ideas To Start Right Now

To start one of these home-based businesses, you don't need a lot of funding -- just energy, passion and the drive to succeed.

Starting a Business

How to Craft the Best Benefits Package for a Global Workforce

Attract top talent from across the globe with a benefits package that speaks to anyone, anywhere.

Business News

'Crying Northwestern Kid' Turned His Viral Fan Moment Into a Successful Harvard Admissions Essay. He Says the Experience Taught Him About Empathy.

Six years ago, Phillips was watching No. 8 Northwestern take on No. 1 Gonzaga during March Madness when he became a meme.