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What Seth Godin Wants You To Know About Marketing in 2019

The Industry expert urges companies to be relevant, not loud.

learn more about Jason Feifer

By Jason Feifer

Brian Bloom

If anyone knows marketing's future, it's Seth Godin. The longtime guru of the subject and author of 19 books -- his new one is called This Is Marketing, and he has a new notebook in partnership with MOO -- preaches a kind of invisible marketing. "The word marketing should mean "What do we call it when we make something people want?' " he says. That'll become increasingly important as 2019 brings more digital noise. His challenge: Be relevant, not loud.

Related: The Best Marketing Material Is Something Your Audience Would Miss If They Stopped Receiving It

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