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What Seth Godin Wants You To Know About Marketing in 2019

The Industry expert urges companies to be relevant, not loud.

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This story appears in the December 2018 issue of Entrepreneur. Subscribe »

If anyone knows marketing's future, it's Seth Godin. The longtime guru of the subject and author of 19 books -- his new one is called This Is Marketing, and he has a new notebook in partnership with MOO -- preaches a kind of invisible marketing. "The word marketing should mean "What do we call it when we make something people want?' " he says. That'll become increasingly important as 2019 brings more digital noise. His challenge: Be relevant, not loud.

Brian Bloom

Related: The Best Marketing Material Is Something Your Audience Would Miss If They Stopped Receiving It

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