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What to Do When Your Marketing Isn't Producing Results Patience and persistence are key when developing your content marketing strategy.

By Eric Siu

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Eric Siu talks about what to do if you are under pressure to report the results of your content marketing.

Siu, who worked on his own podcast for two years before seeing real results, says that the ROI on marketing is not always clear-cut. The connections and clout he eventually established from his work came after an extended amount of time and persistence. Even these instances of building new relationships and developing partnerships are hard to see as returns, at times. To this, Siu says great marketing efforts are often not directly obvious. At the end of the day, hard work, patience and commitment will help you see results.

To learn more about the long-term benefits of content marketing, click the video above.

Related: The One Customer Relations Tip You Need to Grow Sales

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Eric Siu

CEO, Single Grain. Founder, Growth Everywhere.

Eric Siu is the CEO of digital marketing agency Single Grain. Single Grain has worked with companies such as Amazon, Uber and Salesforce to help them acquire more customers. He also hosts two podcasts: Marketing School with Neil Patel and Growth Everywhere, an entrepreneurial podcast where he dissects growth levers that help businesses scale. 

 

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