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Why Email Marketing Is Better for Your Business Than Social Media Most entrepreneurs neglect their email marketing strategies. Here's why that's a mistake.

By Svetoslav Dimitrov

Opinions expressed by Entrepreneur contributors are their own.

Alexander Spatari | Getty Images

With the dominance of social media marketing, sending traditional, plain text emails might seem old-fashioned. However, that couldn't be further from the truth. In fact, when it comes to bringing in new customers and keeping old ones engaged and profitable -- email marketing is more powerful than ever.

Even though new technology springs up every day, having an email list is still one of the best ways to generate leads, build awareness, make sales and increase conversions. Neglect email as part of your digital marketing strategy, and you'll be missing out on a ton of potential business opportunities.

In an era where big tech companies are censoring content daily, and businesses can't do anything about it, building an email list becomes not just a marketing accessory but a necessity. Here are six compelling reasons why.