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Why Email Marketing Is Better for Your Business Than Social Media

Most entrepreneurs neglect their email marketing strategies. Here's why that's a mistake.

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With the dominance of , sending traditional, plain text emails might seem old-fashioned. However, that couldn't be further from the truth. In fact, when it comes to bringing in new customers and keeping old ones engaged and profitable -- is more powerful than ever.

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Even though new technology springs up every day, having an email list is still one of the to generate leads, build awareness, make sales and increase conversions. Neglect email as part of your digital , and you'll be missing out on a ton of potential opportunities.

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