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Take No for an Answer

Don't dismiss naysayers--ask for advice, and turn it into a tool for success.

This story appears in the October 2004 issue of Entrepreneur. Subscribe »

As an entrepreneur, no matter how seasoned you are, when someonesays something negative about your business, it stings. In fact,negative comments have the power to crush ideas before they areborn.

Conventional wisdom says that you should follow your heart andignore the naysayers. However, some of the best ideas are born fromunwelcome criticism. Negative comments often contain kernels oftruth-they are just delivered incorrectly. Your mission is toengage the naysayers, determine what they are basing their commentson, and discover new information that can help you succeed.

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