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How Nature's Beauty Led This L.A. Art House to Blossom

This story appears in the May 2015 issue of Entrepreneur. Subscribe »

Englishman Christopher Wilcox—a self-described "visual dude" and "archivist"—always knew he would do something out of the ordinary. Wilcox's predilection for conservation and found its appropriate outlet in Natural Curiosities, his wonderland of an house located in .

Natural Curiosities
The creative process at Natural Curiosities’ Echo Park studio.

A fully , Natural Curiosities creates wall art, furniture, sculpture pieces and objets d'art that are sold at Harrods, and other outlets as well as to the trade. Natural Curiosities pieces, which explore themes of , can range from $45 for a small silk-screened print to several thousand dollars for a 72-inch square piece made of 3,000 gold-painted feathers arranged in a radiating pattern. Now in its 10th year of operation, Natural Curiosities—which employs about 25 conceptual artists and designers at its main Echo Park studio and about 50 artisans at a separate L.A. facility—serves more than 5,000 clients in 26 countries.

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