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How Nature's Beauty Led This L.A. Art House to Blossom Natural Curiosities creates wall art, furniture and other pieces sold to major retailers and the interior design trade.

By Carren Jao

This story appears in the May 2015 issue of Entrepreneur. Subscribe »

Natural Curiosities
The creative process at Natural Curiosities’ Echo Park studio.

Englishman Christopher Wilcox—a self-described "visual dude" and "archivist"—always knew he would do something out of the ordinary. Wilcox's predilection for conservation and creativity found its appropriate outlet in Natural Curiosities, his wonderland of an art house located in Los Angeles.

A fully wholesale business, Natural Curiosities creates wall art, furniture, sculpture pieces and objets d'art that are sold at Harrods, Saks Fifth Avenue and other outlets as well as to the interior design trade. Natural Curiosities pieces, which explore themes of nature, can range from $45 for a small silk-screened print to several thousand dollars for a 72-inch square piece made of 3,000 gold-painted feathers arranged in a radiating pattern. Now in its 10th year of operation, Natural Curiosities—which employs about 25 conceptual artists and designers at its main Echo Park studio and about 50 artisans at a separate L.A. facility—serves more than 5,000 clients in 26 countries.

A number of factors brought Wilcox to his concept. Growing up in rural England, he was exposed to natural beauty on a constant basis. In later years, he developed a visual fascination with nature and art, and with the help of digital scanning tools, amassed a collection of images from centuries past. He took this interest with him when, after living in London for eight years, he moved to L.A.

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