Entrepreneur Plus - Short White
For Subscribers

Patagonia Founder Yvon Chouinard on His Latest Social Venture Patagonia founder Yvon Chouinard is using music, fish and--of course--clothing to fuel environmental causes.

By Jennifer Wang

Opinions expressed by Entrepreneur contributors are their own.

Patagonia founder Yvon Chouinard
Patagonia founder Yvon Chouinard
Photo© Corbis Outline/David Johnson

Not even the recession slowed Patagonia down. The outdoor gear and clothing retailer made $333 million in 2010--its most ever. And the year since Entrepreneur profiled legendary climber, environmental activist and Patagonia founder Yvon Chouinard has been a busy one indeed.

This spring saw the launch of the Patagonia Music Collective, which represents the first time a business has partnered with musicians to give back to the environment. The program features about 100 artists--Pearl Jam, Jack Johnson and Maroon 5 among them--donating $0.99 "benefit tracks" on iTunes. All (that's right, all) sales proceeds go to environmental groups of the artists' choosing.

This is a subscriber-only article. Join Entrepreneur+ today for access

Editor's Pick

She's Been Coding Since Age 7 and Presented Her Life-Saving App to Tim Cook Last Year. Now 17, She's on Track to Solve Even Bigger Problems.
Lock
I Helped Grow 4 Unicorns Over 10 Years That Generated $18 Billion in Online Revenues. Here's What I've Learned.
Lock
Want to Break Bad Habits and Supercharge Your Business? Use This Technique.
Lock
Don't Have Any Clients But Need Customer Testimonials? Follow These 3 Tricks To Boost Your Rep.
Why Are Some Wines More Expensive Than Others? A Top Winemaker Gives a Full-Bodied Explanation.

Related Topics

Growing a Business

Subscribers Exclusive Event: Discover How These 2 Founders Turned Their Side Hustle into a Million-Dollar Lifestyle Brand

Learn how you can transform your personal brand into a thriving business empire with co-founders of The Skinny Confidential

Devices

Take Your Social Media Earning Potential Sky-High With This $79.97 Quadcopter

Get this beginner-friendly drone for a great price for Father's Day.

Health & Wellness

Sleep Better, Snore Less, and Stay Cool with This Tech-Packed Pillow, Now $49.99

Let technology help you sleep better with this 8-in-1 cooling pillow.

Growing a Business

The Best Way to Run a Business Meeting

All too often, meetings run longer than they should and fail to keep attendees engaged. Here's how to run a meeting the right way.

Fundraising

Working Remote? These Are the Biggest Dos and Don'ts of Video Conferencing

As more and more businesses go remote, these are ways to be more effective and efficient on conference calls.

Growing a Business

Entrepreneur+ Subscribers-Only Call | June 8: Discover How These 2 Founders Turned Their Side Hustle into a Million-Dollar Lifestyle Brand

Learn how you can transform your personal brand into a thriving business empire with co-founders of The Skinny Confidential