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Patagonia Founder Yvon Chouinard on His Latest Social Venture Patagonia founder Yvon Chouinard is using music, fish and--of course--clothing to fuel environmental causes.

By Jennifer Wang

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Patagonia founder Yvon Chouinard
Patagonia founder Yvon Chouinard
Photo© Corbis Outline/David Johnson

Not even the recession slowed Patagonia down. The outdoor gear and clothing retailer made $333 million in 2010--its most ever. And the year since Entrepreneur profiled legendary climber, environmental activist and Patagonia founder Yvon Chouinard has been a busy one indeed.

This spring saw the launch of the Patagonia Music Collective, which represents the first time a business has partnered with musicians to give back to the environment. The program features about 100 artists--Pearl Jam, Jack Johnson and Maroon 5 among them--donating $0.99 "benefit tracks" on iTunes. All (that's right, all) sales proceeds go to environmental groups of the artists' choosing.

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