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Struggling to Maintain Sales Due to the Pandemic? Do These 4 Things The current business environment has made sales success ever more elusive, but sales engagement platforms hold the key to a robust pipeline.

By Jeff Winters Edited by Jessica Thomas

Opinions expressed by Entrepreneur contributors are their own.

Sales are the lifeblood of nearly every business. Although a February jobs report showed signs of a strengthening economy — with 379,000 jobs added during the month — nothing is guaranteed in the age of Covid-19. Consumer demand might be strong at the moment, but it could just as easily stagnate in the months ahead.

For entrepreneurs and business leaders, the unpredictable nature of business during a pandemic has been a major stressor for the past year. Before Covid-19, you probably knew your close rate and could use it to project revenue; now, everything is uncertain.

Related: How Your Small Business Can Survive The COVID-19 Pandemic

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