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How the Pandemic is Driving Innovation in Sports Business

Flexibility is the name of the game.

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The global health crisis has turned the world upside down, impacting every aspect of life. Social distancing is part of our "new normal". It's proven to be the most effective way to limit the virus' spread. Unfortunately, it has also had negative consequences for the sports industry. It's affected everyone from the fans, athletes and broadcasters, to sports sponsors, arenas, retailers, universities, and every vendor that supports them.

Inti St Clair | Getty Images

The pandemic is an international health emergency that has killed tens of thousands of people and sent shockwaves around the world, plunging the global economy into the sharpest decline in modern history.

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