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How to Build a Better Brainstorming Session Does collaboration help get ideas going, or does it quash them?

By Caroline Tiger

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A Better Brainstorm
Chris Philpot

Q: Does collaboration help get ideas going, or does it quash them?

A: Both--sort of. Ideas tend to get a better boost when you apply a thought-process combo platter: Start off the thinking session solo, then bring a group together for brainstorming, then go your own ways and let the ideas marinate.

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