How Two Entrepreneurs Went From Taking Selfies to Starting a Luxury Fashion Company
Davidson Petite-Frère and Aleks Musika first built massive followings on Instagram, then learned how to make money from their popularity.
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On this episode of Leaders Create Leaders, Entrepreneur Network partner Gerard Adams visits men's fashion designers Davidson Petite-Frère and Aleks Musika at their social event in the Hamptons and asks how they turned a passion into celebrity endorsements, Russian catwalks and a consistent paycheck. The fashion partners also explain how social media (Instagram in particular) helped shape their career paths, and how they optimized their social media game to attract a larger audience.
Watch the video to learn more.
See more episodes of Leaders Create Leaders Season 1 and 2 on Gerard Adam's YouTube channel.
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