How Two Entrepreneurs Went From Taking Selfies to Starting a Luxury Fashion Company

Davidson Petite-Frère and Aleks Musika first built massive followings on Instagram, then learned how to make money from their popularity.

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By Gerard Adams

Opinions expressed by Entrepreneur contributors are their own.

On this episode of Leaders Create Leaders, Entrepreneur Network partner Gerard Adams visits men's fashion designers Davidson Petite-Frère and Aleks Musika at their social event in the Hamptons and asks how they turned a passion into celebrity endorsements, Russian catwalks and a consistent paycheck. The fashion partners also explain how social media (Instagram in particular) helped shape their career paths, and how they optimized their social media game to attract a larger audience.

Watch the video to learn more.

See more episodes of Leaders Create Leaders Season 1 and 2 on Gerard Adam's YouTube channel.

Related: Gerard Adams and Craig Clemens: Why Sales Copy is King

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Gerard Adams

Entrepreneur, angel investor, self-made millionaire at 24

Gerard Adams is The Millennial Mentor™, inspiring the generation to leverage their passions for success and create the lifestyle they dream of. A serial entrepreneur, angel investor, self-made millionaire by the age of 24 and millennial himself, he is most popularly known as the co-founder of Elite Daily. To date, he has built, backed or invested in nine businesses across multiple industries that have all delivered over seven-figure profits. Gerard has recently developed a video series, Leaders Create Leaders, to offer a behind-the-scenes look at what it takes to be a successful entrepreneur. Learn more at GerardAdams.com

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