If You Just Got Fired, This Entrepreneur Has a Message For You

Jessica Abo sits down with Melissa Ben-Ishay, the president and chief product officer of the popular cupcake company Baked by Melissa.

learn more about Jessica Abo

By Jessica Abo

When Melissa Ben-Ishay got fired, she immediately called her brother. He encouraged her to go home, bake her famous cupcakes and reassured her they would figure out how to turn her hobby into a business. Within a week, Baked by Melissa was up and running. Fourteen stores and a cookbook later, Ben-Ishay's bite-size treats are a huge success. She sat down with Jessica Abo to talk about her company's growth, the friends who helped her get here and what she's created to help you celebrate Valentine's Day.

Related: His Sites Have Reached Hundreds of Millions of People -- Now He Wants to Help You Reach a Bigger Audience

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Jessica Abo

Entrepreneur Staff

Media Trainer, Keynote Speaker, and Author

JESSICA ABO is a media trainer, keynote speaker, and bestselling author who uses her 20+ years of TV news experience to help entrepreneurs, C-Suite executives, celebrities, and philanthropists share their stories with the world. An award-winning journalist, Jessica has presented all over the country including at TEDx, Facebook, Microsoft, Delta Airlines, WW, and the United Nations. She has appeared on The TODAY Show, ABC News, Access Hollywood, KTLA, CBS, and NY1 and in Forbes, Fast Company, and Women's Health.  Her debut book Unfiltered: How To Be As Happy As You Look On Social Media sold out on its first day and empowers readers with tools they can use to take back their happiness IRL (in real life).

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