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Pizza Ice Cream Is Now a Thing Quirky ice cream company Coolhaus added the cheesy flavor to its menu for fall.

By Kate Taylor

Opinions expressed by Entrepreneur contributors are their own.

Coolhaus | Instagram

Most people enjoy pizza by the slice. Now, you can eat it by the scoop.

Quirky ice cream company Coolhaus recently debuted a pizza-flavored ice cream, currently served in its two Southern California storefronts and Los Angeles-based trucks, reports Vice. The chain, which has previously scooped savory flavors like Fried Chicken & Waffles and Cream Cheese & Rye, says the ice cream uses a mascarpone and olive oil base, adding in sun-dried tomato, fresh basil and salt.

Coolhaus CEO Natasha Case told Vice that the flavor is already a hit, with customers unable to resist trying the outlandish flavor. And yes, she says, it actually tastes like pizza -- but without directly mimicking the distinct flavor of a dollar slice.

Related: Is Burger King Bringing a Burger With Black Buns to the U.S.?

If you like your pizza piping hot, you might opt for other Coolhaus flavors in the works. Case says the company is currently developing a lineup of breakfast-inspired flavors.

Case and co-founder Freya Estrella began selling quirky, architecturally-influenced ice cream sandwiches out of a second-hand postal van in 2009. Today, Coolhaus operates two storefronts and 10 mobile ice cream trucks, published a cookbook and sells treats at more than 4,000 gourmet markets across the U.S.

Related: How the Coolhaus Founder Stayed Chill as One Food Truck Became a Frozen Treat Empire

Kate Taylor

Reporter

Kate Taylor is a reporter at Business Insider. She was previously a reporter at Entrepreneur. Get in touch with tips and feedback on Twitter at @Kate_H_Taylor. 

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