Book Review: The Political Brain by Drew Westen
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The market is not seduced by logic.People are moved by stories and drama and hints and clues and discovery.
Logic is a battering ram, one that might work if your case is overwhelming. Walmart won by logic (cheap!), but you probably won’t.Consumers do not care about logic; they want stories and emotion. 1.Trying to sell your product based on facts and figures, not feelings. 2.Selling your product based on arguments for why people should buy, not by eliciting the right feelings in consumers. 3.Assuming that the same campaign strategy will work for all demographics. Dancing with the Stars 4.Ignoring core values and responding to what the people say they want. 5.Not telling a story. The Political Brain
The market is not seduced by logic.People are moved by stories and drama and hints and clues and discovery.
Logic is a battering ram, one that might work if your case is overwhelming. Walmart won by logic (cheap!), but you probably won’t.Consumers do not care about logic; they want stories and emotion. 1.Trying to sell your product based on facts and figures, not feelings. 2.Selling your product based on arguments for why people should buy, not by eliciting the right feelings in consumers. 3.Assuming that the same campaign strategy will work for all demographics. Dancing with the Stars 4.Ignoring core values and responding to what the people say they want. 5.Not telling a story. The Political Brain
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