Can Zombies Save Your Marketing Campaign?
When a 15-year-old pizza franchise in New Zealand needed to generate some buzz, they did what any logical small-business owner would: They employed a throng of blood-thirsty zombies. Wellington-based Hell pizza shop recently produced an interactive viral movie called "Deliver Me to Hell." The objective is to help Steve stave off the lumbering corpses and deliver a pizza across town. If he makes it all the way, you could win a year's supply of Hell's pizza. Unfortunately, the contest's only open to New Zealand residents.
Entrepreneur Editors' Picks
-
This Founder Quit His 'Prison'-Like Teaching Job Within 2 Months. Now, He and His Sister Are Helping Other Teachers Leave the Classroom and Achieve Financial Freedom.
-
If You Focus on Problems, You'll Only Find More Problems. Here's How to Focus on Solutions.
-
Facing More Than 15 Years in Prison, This Founder Transformed His Hustle Into a Powerful Personal Brand and Business. Now, He's Giving Back in a Big Way.
-
Apple Asks This Jarring Interview Question as a Secret Way to Evaluate a Candidate
