Four For Friday for Entrepreneurs - The PR Edition
By Mikal E. Belicove •
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Q2 - Home: Where does the PR function reside within your company? For example; it's a division on its own, marketing handles it, the CEO's office manages it, we outsourced to an agency, we don't have an official PR component.
Q3 - Frequency: If PR is part of your business model, does your company issue press releases on a set schedule (i.e., one every week or month) or only when you decide that you have something newsworthy to announce?
Q4 - Social Media: How has the evolution and adoption of social media impacted your PR tactics?