Rosalind Resnick is a New York-based freelance writer, entrepreneur, investor and author of The Vest Pocket Consultant's Secrets of Small Business Success.
PR should not chase attention; it should build trust at scale, and this guide shows how to choose an agency with the systems, proof and discipline to actually move your business.
AI systems still lack the judgment to understand when commands will cause catastrophic damage — and without strict controls and recovery plans, your data could be in danger.