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3 Companies That Are Making Politics Cool Again High-tech political junkies are finding new ways to reach voters.

By Jennifer Wang

Opinions expressed by Entrepreneur contributors are their own.

Power Politics

On occasion, we are reminded that politics can be cool--take, for example, MTV's Rock the Vote campaign. But these days, cool is about more than the youth vote--it's about technology. At this year's South by Southwest (SXSW) conference, Al Gore and Sean Parker took to the stage to discuss how the internet is at long last having a quantifiable impact on the political process. Parker even referred to this year's web-driven mass protests of the controversial SOPA and PIPA internet piracy acts as the "Nerd Spring."

"Politics has lagged because it was all about door-knocking and handshaking, but lawn signs and bumper stickers won't do it anymore," says Lou Aronson, founder and CEO of Washington, D.C.-based mobile polling and social networking company Votifi. "And the sooner we start recognizing the power of data, the faster we can unlock our potential as a nation." Here's a look at what he and some fellow high-tech political junkies are up to.

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