Get All Access for $5/mo

Facebook Rolls Out Graph Search The social media giant rolls out a new tool allowing its users to search content posted by people in their network.

By Catherine Clifford

Opinions expressed by Entrepreneur contributors are their own.

Digital Trends

Facebook is adding a dose of Google to its repertoire.

The Menlo Park, Calif.-based social media giant says its personalized search function "Graph Search" will become available to all Facebook users in the U.S. who have the English version in the next few weeks, according to a statement released today. Your search box will be automatically updated, Facebook says.

A beta version of Graph Search was released in January. The internal search function mines photos and comments to find recommendations on what to eat, where to shop or what to buy based on what your friends like.

Facebook users individually determine the content that can be searched with their privacy settings. If you set a photo as viewable only to you, then it will not come up in a search. If you set a photo as viewable to your friends, then it will come up in searches that your friends conduct. Meanwhile, if you allow a photo to be viewable by everybody, then it will come up in all searches.

Reviews on the Facebook Graph Search have so far been mixed. Some social media experts say it holds promise for business owners because it will allow them to advertise next to search results. Others say the initial versions have a clunky user experience.

Facebook says over the past few months it has taken the feedback it received from tens of millions of people and made the search tool faster, improved the ability of the function to understand queries and made the interface easier to see and use. "This is just the beginning," says Facebook in its announcement.

Related: Facebook's Graph Search Holds Promise for Social Marketing

Catherine Clifford

Frequently covers crowdfunding, the sharing economy and social entrepreneurship.

Catherine Clifford is a senior writer at Entrepreneur.com. Previously, she was the small business reporter at CNNMoney and an assistant in the New York bureau for CNN. Catherine attended Columbia University where she earned a bachelor's degree. She lives in Brooklyn, N.Y. Email her at CClifford@entrepreneur.com. You can follow her on Twitter at @CatClifford.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Leadership

How a 'Family-Vibe' Helped This Entrepreneur Build a $938 Million Business

George Archos, the founder and CEO of Verano Holdings, details the publicly traded cannabis company's path to success.

Starting a Business

He Started an 'Accidental' Business at 25 With Just $2,000 — Then Gave His Product to the Pope: 'Anyone Can Be an Entrepreneur'

Michael Aram, founder of the namesake luxury home and jewelry brand, learned the art of metalworking in India — and used it to launch a global brand.

Business News

Can ChatGPT Help Start a Business? I Tried GPT-4o to Find Out.

I tried ChatGPT for business advice, from the perspective of a first-time founder looking for ideas and guidance.

Franchise

Beyoncé Gets Free Popeyes for Life — and Other Surprising Facts About the Chicken Chain

Do you think you know everything about Popeyes? Dive into these 10 intriguing facts about the chicken giant that will surprise you.

Franchise

He Bought a Failing Franchise and Took it From $30K a Year to $750K. What's the Secret to a Successful 'Flip?'

Franchise turnarounds aren't always easy, but if you spot the right signs and follow the right strategies, it can be lucrative.