Subscribe to Entrepreneur for $5

How Dog Whisperer Cesar Millan Learned New Tricks for His Website

This story appears in the September 2015 issue of Entrepreneur. Subscribe »

In advance of Cesar Millan's website relaunch this past summer, Dave Rogers, vice president of digital for the famed dog whisperer's -based multimedia empire, wanted to ensure that the site's legacy SEO didn't suffer during the transition. The Millan brand had plenty to bark about, with more than 8 million followers on Facebook and the popular Cesar 911 TV series.

Marc Royce
Cesar Millan

But an audit of, which sells pet products, books and DVDs and offers a wealth of pet-related information, showed that SEO issues weren't the site's biggest concern. Rather, it was suffering from a lack of focused content that, according to Rogers, kept it from delivering on its revenue potential.

Continue reading this article - and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.

Entrepreneur Editors' Picks