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Orbotix: Where Mobile Apps and the Toy Industry Collide A startup that invented the world's first smartphone-controlled ball and that's just the beginning.

By John Patrick Pullen

Opinions expressed by Entrepreneur contributors are their own.

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Consider the ball. It's a toy to children, rolling prey to dogs and a crucial instrument to athletes.

But for Ian Bernstein and Adam Wilson, the 28-year-old founders of Denver-based Orbotix, it's the pinnacle of robotics and a prime example of how smartphones will one day interact with the world.