Cyber Week Sale! 50% Off All Access

The Growth of Podcasts and Why It Matters (Infographic) Today, one in four Americans listen to podcasts.

By Rose Leadem

Opinions expressed by Entrepreneur contributors are their own.

suedhang | Getty Images

Whether it's for a laugh or to learn something new, nearly 68 million Americans listen to podcasts on a monthly basis -- that's nearly one in four people across the country.

Related: The 45 Best Podcasts for Entrepreneurs

And who are these podcast listeners? For the most part, they tend to be millennials. In fact, of the 68 million listeners, 44 percent are between 18 and 34 years old. Not only that but they also tend to be people who hold a bachelor's or graduate degree (57 percent).

Not only are podcasts an easy and digestible media form, but it's often easy to multitask while listening to them. Fifty-two percent of people listen to podcasts while driving, 46 percent while traveling and 40 percent while walking, running or riding a bike.

Related: 10 Podcasts That Can Change How You Think About Life

In the past four years, the amount of people who listen to podcasts has nearly doubled, from 12 percent of the U.S. population in 2013 to 24 percent today. And this growth has benefited the ad industry too: in the past two years, podcasting ad revenue has grown by double digits from $69 million in 2015 to a projected $220 in 2017.

To learn more, check out Concordia University Saint Paul's infographic below.

Rose Leadem is a freelance writer for Entrepreneur.com. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Growing a Business

How to Eliminate Unnecessary Tasks and Focus on What Really Matters

Hack away at the unessential and reclaim your time.

Growing a Business

Who Shapes a Brand — The Leader or the Audience? Here's What Really Determines Success.

Great brands thrive at the crossroads of leadership vision and audience engagement, balancing strategic direction with real-time feedback to stay authentic, relevant and trusted.

Business Solutions

'Please Hold' is Officially Cancelled — How to Future-Proof Your Customer Service for Gen Z and Beyond

Customers are increasingly expecting better service. Younger generations are leading the way.

Business News

Another '30 Under 30' Recipient Was Arrested For Fraud—And She's Not the Only One. Here Are 6 Other Former Honorees Who Turned Out to Be Felons.

From promising prodigies to notorious felons, these are the most infamous former "30 Under 30" honorees who went from celebrated entrepreneurs to convicted criminals.