The Smart Way That IT Companies Are Building on Past Success Today's successful information technology enterprises are following the run-and-transform model.

By Rakesh Soni

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Enterprises leveraging technology to the fullest are undeniably ahead of their competitors. Others planning to incorporate technology into their processes, remain far behind.

Today's advancements have been built using yesterday's success and profitable businesses are all following the run-and-transform model.

Related: Tech Earnings Impress in the Face of Economic Headwinds

Meeting IT needs

The companies that once utilized intuitive web experiences now consider delivering the same thing on a smartphone through a dedicated mobile app.

This is what businesses need to immediately understand to meet the demands of their consumers by understanding their current assets and building future-ready solutions through the same.

Apart from this, the enterprises that know their consumers well should also consider that a bit of friction in how they are treated on their online platform would undoubtedly impact their growth.

Therefore it is crucial to understand the consumer base and target audience before leveraging technology to build the experiences that eventually matter from a business growth perspective.

Modernizing operations

Enterprises must think (very) differently, update their processes and incorporate early planning, establishing standards, innovation and engaging experts.

With more and more businesses inching towards DevOps, and agility for streamlining operations, it's high time every company thinking to implement this integration must put their best efforts to ensure timely advantage.

Related: 5 Lessons I Learned from Launching Startups Online and Offline

Security is everything

Enterprises that don't pay close attention when it comes to securing crucial business information, and sensitive client details, tarnish their brand reputation.

A couple of years back, when cyberattacks weren't as common as they're today, businesses were reliant on a decent security mechanism that's now utterly outdated, regarding the rising number of high-intensity hacks that continue to cause losses in the many millions.

Robust and cutting-edge security measures like multi-factor authentication, risk-based authentication, along with current password and id login mechanisms, should be flawlessly integrated into the existing system for enhanced security.

Without focusing on the overall security of business data and consumer information, enterprises cannot even imagine their digital transformation.

Update, update, update...

The key to long-term success is to keep innovating, updating and modernizing processes. This not only helps to scale business growth but eventually smoothes the way for future technological advancements that could otherwise be impossible with an outdated IT infrastructure.

The ones that aren't keeping pace with the latest technology and innovations would have to bear the consequences in the form of sudden IT investment that further puts a lot of burden on the overall budget of an organization.

Keep up with...or staying ahead of...the information technology Jonses could provide a competitive edge to businesses since consumers are catered with the best experiences and without delay.

Related: 3 Things to Do Right Now to Future-Proof Your Business

Rakesh Soni

Entrepreneur Leadership Network® Contributor

CEO of LoginRadius

Rakesh Soni is the CEO of LoginRadius, a leading provider of cloud-based digital identity solutions. The LoginRadius Identity Platform serves over 3,000 businesses and secures one billion digital identities worldwide.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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