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Twitter Announces Support of GIFs, the Internet Goes Crazy A sampling of how companies large and small have used the new GIF capability for their marketing purposes.

By Jason Fell

Opinions expressed by Entrepreneur contributors are their own.

Twitter announced today that it officially supports animated GIFs, in addition to pictures, videos and regular text. As you can imagine, the Internet went crazy with people tweeting GIFs of all sorts of things. Cats, dogs, World Cup action. You name it.

As of this afternoon, there were more than 220,000 tweets about GIFs. It was a trending topic.

Some companies and other brands got in on the early action. Here's a small sampling of how companies large and small have used the new GIF capability for their marketing purposes:

Netflix used it as an opportunity to showcase Orange Is the New Black:


Um, hi Wendy's. This is making me dizzy:


Hootsuite was instructional:


Testing, testing:


Birchbox celebrates:


Ellen DeGeneres expressed herself:


Search Engine Land had some fun at the expense of Google's Matt Cutts:


Jason Fell

VP, Native Content

Jason Fell is the VP of Native Content, managing the Entrepreneur Partner Studio, which creates dynamic and compelling content for our partners. He previously served as Entrepreneur.com's managing editor and as the technology editor prior to that.

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