You can be on Entrepreneur’s cover!

Watch Live to Learn About the Underrated Platform That Could Massively Grow Your Audience It's time to look beyond Google and Facebook.

By Andrea Huspeni

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Editor's Note: In "Tough Love Tuesday," our first-ever summer success series, we're connecting side-hustling entrepreneurs with support, resources and advice from amazing experts. Sign up to our email newsletter to be notified about our Tuesday Facebook Lives and check back to our side hustle topic page for more helpful tips.

While most companies look to Google search and Facebook to draw visitors to their site, they are missing out on an underrated, and often less competitive, platform to drive people to their site: Pinterest.

Too often, people think of Pinterest as a traditional social media platform, where people just comment on with pins people have posted. But according to Pinterest expert Melyssa Griffin, businesses can use it to actually attract new customers to their site -- they just need to know the right strategies.

Related: How 'Hustle-Mode' Is Trapping Thousands of Entrepreneurs

The site, mostly known for its recipe-swapping-home-drooling posts, is actually an amazing tool for search. "Pinterest is a search engine, more akin to Google than anything else," she says. "And when you start thinking of Pinterest as a search engine, then the strategies you use to get results will completely change"

Image credit: Melyssa Griffin

Indeed, Griffin is considered a Pinterest powerhouse, helping many businesses grow using the platform. "I've helped my students get a ridiculous amount of traffic from Pinterest, even in niches like law, pets, sewing, business strategy, and more," she says. "In fact, Pinterest is one of my biggest sources of traffic."

Related: Side Hustle Secret: Here's How to Get Your First 5,000 Email Subscribers

Griffin is also an experienced mentor. By offering an extensive library of free resources and courses, she has connected with 200,000 entrepreneurs. In a Facebook Live this Tuesday, Griffin, will connect with us. She'll provide advice to side hustlers, including myself, on how to use Pinterest to massively grow their audiences. Specifically, she'll show us:

  • Why you should use Pinterest now, debunking common myths and misconceptions.
  • How to create content that's shareable, searchable and that will attract people to your site.
  • How to optimize your Pinterest account and content, including tips on how to automate everything.

Tune in on Aug. 15 at 1 p.m. ET for the Facebook Live.

This episode is the sixth in our new series "Tough Love Tuesday." For six weeks, our experts will focus on side hustlers, providing support, resources and actionable advice, all in real time.

Sign up here for alerts, and check out our side hustle topic page for more tips.
Andrea Huspeni

Founder of This Dog's Life

Andrea Huspeni is the former special projects director at and the founder of This Dog's Life.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

This Dad Started a Side Hustle to Save for His Daughter's College Fund — Then It Earned $1 Million and Caught Apple's Attention

In 2015, Greg Kerr, now owner of Alchemy Merch, was working as musician when he noticed a lucrative opportunity.

Business News

Yes, You Can Buy a Foldable Tiny Home on Amazon — And Now It's Selling for Less Than $12,000

The waterproof and flameproof house was listed around $35,000 a few months ago.

Starting a Business

4 Common Mistakes That Will Spell Doom Your Ecommerce Business

It's hard to spot a success story before it happens, yet it's easy to tell if a business will struggle. With that in mind, here are the four most common mistakes people make that you should avoid when starting an ecommerce business.

Business News

This One Word Is a Giveaway That You Used ChatGPT to Write an Email, According to an Expert

"Delve" has increased its presence in written work since ChatGPT entered the scene.

Business News

This Futuristic Wearable Smartphone Alternative Projects a Screen on Your Palm — And It's Now Widely Available

Humane's Ai Pin fastens magnetically to clothing and becomes a voice-activated AI assistant that can make calls, send texts, take notes, and find answers to complex questions.