📺 Stream EntrepreneurTV for Free 📺

Watch What You Say Around Your TV, Samsung Warns To be fair, the company -- and George Orwell -- did warn us.

By Carly Okyle

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Lest you think Bill Gates, Elon Musk, Stephen Hawking and others who worry that artificial intelligence could become, well, too intelligent are crazy and paranoid, allow us to offer Exhibit A in their defense.

Deep within the privacy policy for Samsung's SmartTV -- an Internet-connected device that users can control with voice commands -- is the following sentence: "Please be aware that if your spoken words include personal or other sensitive information, that information will be among the data captured and transmitted to a third party."

As the Daily Beast first reported, "it seems Samsung is collecting voice commands mostly to improve the TV's performance." Even with innocuous intentions, it seems disturbing -- and very 1984 -- that your television can listen to you when you're not directly talking to it. It listens if you're in the room when on the phone with your bank straightening out a bill, for example. And not only does it listen, but it reports what it hears to "a third party." As Corynne McSherry, the intellectual property director at the Electronic Frontier Foundation, told the Daily Beast, "If I were the customer, I might like to know who that third party was, and I'd definitely like to know whether my words were being transmitted in a secure form."

Related: Smart Devices Are the Cause of Distracted Driving -- But They're Also the Solution

Samsung released a statement following the article that said, in part, "Samsung takes consumer privacy very seriously. In all of our Smart TVs we employ industry-standard security safeguards and practices, including data encryption, to secure consumers' personal information and prevent unauthorized collection or use."

If the Ministry of Truth says so, it must be true. Just remember, "WAR IS PEACE. FREEDOM IS SLAVERY. IGNORANCE IS STRENGTH."

Related: Next Plan for Google Glass? Start Over.

Carly Okyle

Assistant Editor, Contributed Content

Carly Okyle is an assistant editor for contributed content at Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

These Coworkers-Turned-Friends Started a Side Hustle on Amazon — Now It's a 'Full Hustle' Earning Over $20 Million a Year: 'Jump in With Both Feet'

Achal Patel and Russell Gong met at a large consulting firm and "bonded over a shared vision to create a mission-led company."

Business News

These Are the 10 Most Profitable Cities for Airbnb Hosts, According to a New Report

Here's where Airbnb property owners and hosts are making the most money.

Side Hustle

How to Turn Your Hobby Into a Successful Business

A hobby, interest or charity project can turn into a money-making business if you know the right steps to take.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.


Want to Be More Productive? Here's How Google Executives Structure Their Schedules

These five tactics from inside Google will help you focus and protect your time.

Starting a Business

This Couple Turned Their Startup Into a $150 Million Food Delivery Company. Here's What They Did Early On to Make It Happen.

Selling only online to your customers has many perks. But the founders of Little Spoon want you to know four things if you want to see accelerated growth.