The onslaught is about to begin. UPS and the USPS will arrive at the office with cards and cakes and calendars. And while you may have loved those chocolate-dipped pretzels from last year, do you remember who sent them? Did that gift help you better understand your vendor and their mission? Unless you were partnering with a pretzel-maker, the answer is probably not.
“You are not going for simply ‘thanks for being a customer/client’ but to create a lasting brand impression,” cautions M.P. Mueller, president of Austin, Texas-based advertising firm Door Number 3.
Mueller, who has helped her firm send Door Number 3 custom branded wine and other gifts in the past, says that corporate holiday gift-giving is an opportunity, and it ought not be wasted on a generic tin of popcorn, no matter how delicious. Most firms start brainstorming and planning their corporate gifts in late October, but as is the case with personal gift-giving, there’s often some last-minute panic.
Look at images from five other businesses who took the reindeer reins and made hay at the holidays.
Does your company have a fantastic, creative branded gift you'll be sending this year? Or some other way to thank clients and wish them a happy holiday? Tell us more at firstname.lastname@example.org