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A New Yorker Finds Success Teaching People to Make Pizza

Mark Bello perfected the pizza, then built a business teaching pizza-crazed New Yorkers how to do it themselves.

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This story appears in the February 2011 issue of Entrepreneur. Subscribe »
Mark Bello, founder of Pizza a Casa
Mark Bello, founder of Pizza a Casa
Photos © David Johnson

Last year The Village Voice declared Mark Bello's pizza one of the three best in New York City. And it is sensational: a thin, crisp crust paved with the ideal balance of cheese and sauce, finished with fresh basil and a drizzle of top-grade olive oil.

But you can't buy it. You have to make it. And this in a city with more than 1,800 pizzerias.

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