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Upscale concierge businesses give new meaning to the phrase "service with a smile."

By Nichole L. Torres

Opinions expressed by Entrepreneur contributors are their own.

Come on, admit it--you secretly want to be treated like a star,to have the world at your feet and your most whimsical desirefulfilled. Tickets to a sold-out show? Reservations at a high-endhot spot? A chartered flight to Bali?

You're not the only one. A whole industry has sprung up tomake people's wishes come true--and concierge entrepreneurs areprofiting from doing so. For the concierge who traffics in theluxury market, it's all about making life a little moreplush.

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