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Caught Between a High-End Hobby and Low-Pay Vocation

Caught between a high-end hobby and low-pay vocation

This story appears in the September 2010 issue of Start Up.

If small is beautiful, I'm drop-dead gorgeous. Or at least my company is.

My tiny Ellelle Kitchen turns out hundreds of jars of small batch preserves every year, in flavors like golden raspberry-peach, blackberry-Meyer lemon and fig-vanilla bean. I work with great ingredients--fruits and herbs straight from the backyard or from gifted growers selling at local farmers markets that provide a year-round bounty in Southern California. My jars are on the shelves of shops and cafes that draw some of the -savviest customers around.

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