How a Surf Vacation Led to a New Niche in Women's Swimwear
An investment-banker-turned-entrepreneur finds success in a line of bikinis designed to stay on, no matter how rough the surf.
By Margaret Littman • Apr 4, 2013 Originally published Aug 8, 2012
Opinions expressed by Entrepreneur contributors are their own.
An investment banker who worked long hours at a London-based firm, Anna Jerstrom found herself with a glut of unused vacation days when 2009 came to a close. She decided to give surfing camp in Costa Rica a go.
That trip changed everything. Jerstrom, who grew up in Sweden, loved the sport so much she quit her job, moved to Costa Rica and became a surfer.
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, get access to a ton of exclusive content and resources that will help grow your entrepreneurial mindset. You’ll find:
- Exclusive content from our network of today’s leading CEOs and business strategists
- Receive our flagship Entrepreneur Magazine - free!
- No more ads, and get access to the Entrepreneur+ homepage
- Free E-books written by our staff and other industry thought leaders
