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How the Subscription Model Upended (and Helped Realign) This Startup

The Bulu Box founders talk about the need to pivot their business.

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Paul Jarrett grew up in a trailer park in Lincoln, . By the third grade, he was selling novelty items to classmates. He met his wife, Stephanie, in college, and they worked together at several agencies. After finishing a half-marathon in , Stephanie and Paul noticed that the companies that were giving away promotional items to runners were not any information, which sparked the idea for Bulu , one of the very first subscription boxes. Within 60 days of conception, Stephanie and Paul deposited their first million from a group of Nebraska based angel investors. Today, Bulu Box offers private label subscription boxes for major companies like , and , bringing in over $50 million in annual gross , with that number expected to double by 2020.

Related: How This Husband-and-Wife Team Grew a B&B Empire

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