This is a subscriber-only article. Join Entrepreneur+ today for access

Learn More

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

Snowboard Upstarts Break New Ground The snowboarding industry is on fire, as evidenced by these two newcomers proving it with their own spin.

By Jennifer Wang

Opinions expressed by Entrepreneur contributors are their own.

Signal Snowboards
The best perk from having your very own snowboard factory? You get to play. The folks at Signal Snowboards, which will manufacture approximately 7,000 boards out of its Huntington Beach, Calif., location this year, have made playing part of their business plan.

It's a hot afternoon in July, and Signal founder and CEO Dave Lee and his team are testing a paintball gun on a mannequin. The plan is to mount the gun to a board for an epic snowboard-paintball battle scheduled the following week on Mount Hood in Oregon.

The entire process, along with battle day, is being filmed for the second season of "Every Third Thursday," an online video series that Lee started last year to "build freak boards with random materials" and explore the creative boundaries of snowboard construction.

The crew has created themed boards using Legos, Vans sneakers materials, vinyl records, recyclables--and even hard-wired a karaoke machine to a board before hopping on a plane to Japan.

Editor's Pick

Related Topics

Thought Leaders

3 New Ways to Develop Laser-Like Focus

To boost focus in the face of distractions, you need a new approach to success.

Business News

McDonald's Is Making a Major Change to Its Burgers in 2024

The beloved Big Mac will also be getting a big makeover.

Business Ideas

This Teacher Sells Digital Downloads for $10. Her Side Hustle Now Makes Six Figures a Month: 'It Seems Too Good to Be True, But It's Not.'

When one middle school teacher needed to make some extra income, she started a remote side hustle with no physical products and incredibly low overhead. Now she brings in six figures each month, and offers courses teaching others how to do the same.

Growing a Business

Serial Entrepreneur Turned VC Reveals 4 Numbers You Need to Know to Scale Your Company

If you're looking to attract investment or simply seeking to scale your business, there are four key numbers you should use as your guiding light.


5 Tips for Helping Your Book Stand Out In an Overcrowded Niche

Writing a book is one thing. Getting people to read it is an entirely different kind of challenge.

Growing a Business

What It Takes to Build a Best-In-Class Company — 3 Essential Elements

The journey to excellence is not a matter of chance but a deliberate pursuit to shape the future and raise the bar for all who follow.