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The 7 Tenets of Branding

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This story appears in the August 2015 issue of Entrepreneur. Subscribe »

In today's competitive marketplace, entrepreneurs—tasked with raising capital, attracting talent and getting their businesses off the ground—are up against a staggering statistical fail rate. But by following some basic principles related to design, marketing and user experience—tenets of some of the most powerful businesses out there—you can increase your odds of starting and maintaining a successful .

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1. Simplicity

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