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This Women's Shopping Service Brings the Stylist to Your Door Stitch Fix will ship stylist-approved outfits to your door, based on your fashion profile and style preferences.

By Melinda Newman

This story appears in the April 2015 issue of Entrepreneur. Subscribe »

Stitch Fix
Skip the dressing-room drama with a package from Stitch Fix.

If Stitch Fix has its way, no woman will have to suffer the indignity of unflattering dressing-room lighting again.

The San Francisco-based e-tailer, founded in 2011 by Katrina Lake, ships curated clothing and accessories directly to its customers. The selections are based on a 10-minute style profile that asks practical questions about height, weight and body shape, but also drills down for style preferences and whether a customer wishes to flaunt her cleavage, arms, legs or midriff, or keep them covered. Users schedule how often they receive new deliveries.

The heart of the organization is its stylists. They draw from more than 200 brands—six of them exclusive, representing more than 30 percent of the company's merchandise—to personalize each five-item Stitch Fix box. Users pay a $20 styling fee per order, which goes toward the items they keep; they have three days to return the rest. If they purchase all five items, they receive a 25 percent discount.

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