Toy Story: How FAO Schwarz Came Back to Life Entrepreneur paid a visit to the iconic, recently re-opened toy store.

By Dan Bova Dec 20, 2018

In 2015 New York City lost a truly iconic landmark: the legendary toy store FAO Schwarz that most of us know from the 1988 movie Big. But three years later, thanks to new owner ThreeSixty, folks who dream of playing that big piano keyboard with their feet a la Tom Hanks can finally live out their fantasy. This holiday season, the store re-opened in a new location at Rockefeller Plaza, featuring the stuffed animals, the giant clock tower and aforementioned piano that fans of the original store loved.

Entrepreneur paid a visit to the new shop and spoke with David Conn, CEO of FAO Schwarz's parent company ThreeSixty Group, and David Niggli, CMO of FAO Schwarz, to learn what it took to put new batteries in a beloved brand.

Produced by Alec Balas, Stephen J. Bronner and Conrad Martin

Dan Bova

Entrepreneur Staff

VP of Special Projects

Dan Bova is the VP of Special Projects at Entrepreneur.com. He previously worked at Jimmy Kimmel Live, Maxim, and Spy magazine. His latest books for kids include This Day in History, Car and Driver's Trivia Zone, Road & Track Crew's Big & Fast Cars, The Big Little Book of Awesome Stuff, and Wendell the Werewolf.

Read his humor column This Should Be Fun if you want to feel better about yourself.

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