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A Startup With Animal Instincts Meet the makers of Spirit Hoods, a line of <em>fuzzy</em>, fake-fur headgear that resembles skinned, stuffed animals.

Entrepreneur: Alexander Mendeluk, a sometime-actor with bit parts in the Twilight movies (he's the one Kristen Stewart kneed in the groin).

"Aha" moment: Mendeluk sported the bobcat to a Hollywood party in 2009. "The entire place just stopped," he says. Soon, a gaggle of girls began petting the hood and "I was, like, 'Ohmigod. This could be something cool.'"

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