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More Posts on Billboards
Clear Channel Outdoor Americas is debuting a new kind of consumer tracking technology the company is calling 'RADAR.'
The search giant is the first company in the world to rent out the football field-sized screen -- with a tenure that will last throughout the ever-critical holiday shopping season.
Next Big Sound's data predicts music's breakout stars.
The viral campaign -- and a reimagined successor in the name of charity -- illustrate the kind of marketing magic that occurs when technology and humanity intersect.
The web-based exchange connects advertisers with billboard owners without the need for document swaps and epic location-scouting.