Billboards

News and Articles About Billboards

Google Launches Interactive Games on Times Square's Biggest Billboard Ever
Outdoor advertising

Google Launches Interactive Games on Times Square's Biggest Billboard Ever

The search giant is the first company in the world to rent out the football field-sized screen -- with a tenure that will last throughout the ever-critical holiday shopping season.
Geoff Weiss
Predicting Chart Toppers Before They Make the Climb
Marketing Bootcamp

Predicting Chart Toppers Before They Make the Climb

Next Big Sound's data predicts music's breakout stars.
How These Brilliant Digital Billboards Are Delivering a Hair-Raising Message
Marketing Bootcamp

How These Brilliant Digital Billboards Are Delivering a Hair-Raising Message

The viral campaign -- and a reimagined successor in the name of charity -- illustrate the kind of marketing magic that occurs when technology and humanity intersect.
Geoff Weiss
How to Make Your Content Marketing Experiential
Marketing Bootcamp

How to Make Your Content Marketing Experiential

Outdoor billboard advertising is nothing new, today's top marketers are innovating they way they use experiential marketing to tell their brand stories.
How ADstruc Aims to Reinvent the Billboard Business
Entrepreneurs

How ADstruc Aims to Reinvent the Billboard Business

The web-based exchange connects advertisers with billboard owners without the need for document swaps and epic location-scouting.
10 Lessons in Brilliant Marketing
Marketing Bootcamp

10 Lessons in Brilliant Marketing

From viral campaigns to virus campaigns, we pick the 10 marketing initiatives in 2011 that hit on that winning combination of great idea, perfect timing and flawless execution.
Jennifer Wang
The Innovators: ADstruc's John Laramie
Radicals & Visionaries

The Innovators: ADstruc's John Laramie

The founder of an outdoor-ad marketplace on innovation and entrepreneurship.
Ameen Khwaja