Marketing
Understanding How the Out-of-Home Ecosystem Works
While lots of people think they know what OOH is, their perceptions are still stuck in the past.
Billboards
Tech
Google Launches Interactive Games on Times Square’s Biggest Billboard Ever
The search giant is the first company in the world to rent out the football field-sized screen -- with a tenure that will last throughout the ever-critical holiday shopping season.
By Geoff Weiss
Online Presence
Predicting Chart Toppers Before They Make the Climb
Next Big Sound's data predicts music's breakout stars.
Marketing
How These Brilliant Digital Billboards Are Delivering a Hair-Raising Message
The viral campaign -- and a reimagined successor in the name of charity -- illustrate the kind of marketing magic that occurs when technology and humanity intersect.
By Geoff Weiss
Building a Business
How to Make Your Content Marketing Experiential
Outdoor billboard advertising is nothing new, today's top marketers are innovating they way they use experiential marketing to tell their brand stories.
Building a Business
How ADstruc Aims to Reinvent the Billboard Business
The web-based exchange connects advertisers with billboard owners without the need for document swaps and epic location-scouting.
By Jason Daley
Marketing
10 Lessons in Brilliant Marketing
From viral campaigns to virus campaigns, we pick the 10 marketing initiatives in 2011 that hit on that winning combination of great idea, perfect timing and flawless execution.