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Billboards

Clicks Are Not the Only Online Marketing Metric and They May Not Even Be the Best
Sales Metrics

Clicks Are Not the Only Online Marketing Metric and They May Not Even Be the Best

For decades the billboard and TV industries have tested markets in a way ecommerce entrepreneurs will find tells them a whole lot more.
Claude Denton | 6 min read
McDonald's Billboard Cracks a Good Pot Joke

McDonald's Billboard Cracks a Good Pot Joke

The fast food franchise is 'going green.'
Rose Leadem | 1 min read
These 'Creepy' Sounding Billboards Track Whether Ads Trigger Purchases

These 'Creepy' Sounding Billboards Track Whether Ads Trigger Purchases

Clear Channel Outdoor Americas is debuting a new kind of consumer tracking technology the company is calling 'RADAR.'
Hilary Brueck | 2 min read
Google Launches Interactive Games on Times Square's Biggest Billboard Ever

Google Launches Interactive Games on Times Square's Biggest Billboard Ever

The search giant is the first company in the world to rent out the football field-sized screen -- with a tenure that will last throughout the ever-critical holiday shopping season.
Geoff Weiss | 2 min read
Predicting Chart Toppers Before They Make the Climb

Predicting Chart Toppers Before They Make the Climb

Next Big Sound's data predicts music's breakout stars.
Jesse Dittmar | 3 min read

More From This Topic

How These Brilliant Digital Billboards Are Delivering a Hair-Raising Message
Viral Marketing

How These Brilliant Digital Billboards Are Delivering a Hair-Raising Message

The viral campaign -- and a reimagined successor in the name of charity -- illustrate the kind of marketing magic that occurs when technology and humanity intersect.
Geoff Weiss | 2 min read
How to Make Your Content Marketing Experiential
Outdoor advertising

How to Make Your Content Marketing Experiential

Outdoor billboard advertising is nothing new, today's top marketers are innovating they way they use experiential marketing to tell their brand stories.
Kristin Kovner | 5 min read
How ADstruc Aims to Reinvent the Billboard Business
Entrepreneurs

How ADstruc Aims to Reinvent the Billboard Business

The web-based exchange connects advertisers with billboard owners without the need for document swaps and epic location-scouting.
Jason Daley | 3 min read
10 Lessons in Brilliant Marketing
Marketing

10 Lessons in Brilliant Marketing

From viral campaigns to virus campaigns, we pick the 10 marketing initiatives in 2011 that hit on that winning combination of great idea, perfect timing and flawless execution.
Jennifer Wang