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Billboards

Sales Metrics

Clicks Are Not the Only Online Marketing Metric and They May Not Even Be the Best

For decades the billboard and TV industries have tested markets in a way ecommerce entrepreneurs will find tells them a whole lot more.

McDonald's Billboard Cracks a Good Pot Joke

The fast food franchise is 'going green.'

These 'Creepy' Sounding Billboards Track Whether Ads Trigger Purchases

Clear Channel Outdoor Americas is debuting a new kind of consumer tracking technology the company is calling 'RADAR.'

Google Launches Interactive Games on Times Square's Biggest Billboard Ever

The search giant is the first company in the world to rent out the football field-sized screen -- with a tenure that will last throughout the ever-critical holiday shopping season.

Predicting Chart Toppers Before They Make the Climb

Next Big Sound's data predicts music's breakout stars.

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Viral Marketing

How These Brilliant Digital Billboards Are Delivering a Hair-Raising Message

The viral campaign -- and a reimagined successor in the name of charity -- illustrate the kind of marketing magic that occurs when technology and humanity intersect.
Small Business Heroes

How to Make Your Content Marketing Experiential

Outdoor billboard advertising is nothing new, today's top marketers are innovating they way they use experiential marketing to tell their brand stories.
Ready For Anything

How ADstruc Aims to Reinvent the Billboard Business

The web-based exchange connects advertisers with billboard owners without the need for document swaps and epic location-scouting.
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10 Lessons in Brilliant Marketing

From viral campaigns to virus campaigns, we pick the 10 marketing initiatives in 2011 that hit on that winning combination of great idea, perfect timing and flawless execution.