News and Articles About Billboards
Clear Channel Outdoor Americas is debuting a new kind of consumer tracking technology the company is calling 'RADAR.'
The search giant is the first company in the world to rent out the football field-sized screen -- with a tenure that will last throughout the ever-critical holiday shopping season.
Next Big Sound's data predicts music's breakout stars.
The viral campaign -- and a reimagined successor in the name of charity -- illustrate the kind of marketing magic that occurs when technology and humanity intersect.
Outdoor billboard advertising is nothing new, today's top marketers are innovating they way they use experiential marketing to tell their brand stories.
The web-based exchange connects advertisers with billboard owners without the need for document swaps and epic location-scouting.
From viral campaigns to virus campaigns, we pick the 10 marketing initiatives in 2011 that hit on that winning combination of great idea, perfect timing and flawless execution.
The founder of an outdoor-ad marketplace on innovation and entrepreneurship.
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