Business News
6 Super-Hot Food Trends You Need to Know About
Barbecue, snack mashups and the next Sriracha – here's what Technomic predicts restaurants will be serving up in the second half of 2014.
By Kate Taylor
Chipotle | Page 4
Marketing
How These 10 Marketing Campaigns Became Viral Hits
Any company can create word-of-mouth ad -- all it takes is a clever idea and skillful execution.
By Jason Ankeny
Marketing
Follow Chipotle’s Lead and Create a Content Marketing Calendar
The Mexican food brand is great at developing content and pushing it to its customers. Here's what you should do to be more like it.
By Jim Joseph
Marketing
The Top Brands in Food Service, Hotels, Retail and More
These brands took the No. 1 spot in various categories. Here's why.
By Jason Daley
Business News
Pasta Maker Barilla Opens First Restaurant, Aims to Be ‘Italian Version of Chipotle’
It's not often that a packaged food brand opens a restaurant, but that's exactly what the 138-year-old Barilla company is doing.
By Kate Taylor
Business Operations & Logistics
Frank Ocean Tells Chipotle to ‘F–k Off’ After Chain Sues the Singer
Of all the people and companies that Frank Ocean could attack, the usually PR-friendly Chipotle would not have been our first bet.
By Kate Taylor
Buying a Franchise
Chipotle Says Global Warming May Mean the End of Guacamole
The burrito chain has said that if climate change continues to adversely affect the weather, some options may be dropped from the menu.
By Kate Taylor
Marketing
Chipotle’s New Series Feels Like House of Cards, But Without the Good Parts
Chipotle premiered the first episode of its comedy series Farmed and Dangerous this Monday on Hulu.
By Kate Taylor
Business News
From Chipotle to Starbucks: 6 Chains That Do Mobile Apps Right
As Chipotle prepares to offer mobile payment, we take a look at six of the best mobile apps in the restaurant business.
By Kate Taylor
Building a Business
Chipotle Is Making a Dark Comedy Series About Industrial Farming. (Yes, Seriously.)
The burrito chain is releasing a four-part comedy series on Hulu next month that offers a satirical take on industrial farming.
By Kate Taylor
Buying a Franchise
Is This the Year Fast-Food Pizza Disappears?
Domino's and Pizza Hut are attempting to compete with fast-casual rookies by upping quality and revamping design.
By Kate Taylor
Buying a Franchise
Chipotle, Subway Want a Slice of the Fast-Casual Pizza Business
Chipotle will apply its fast and fresh formula to pizza and a Subway franchisee plans to open a Subway Pizza Express in 2014.
By Kate Taylor
Building a Business
10 Chains Scaring Up Business With Free Food & Other Halloween Deals
For these businesses, Halloween is about more than trick or treating, with deals designed to pull costumed customers into restaurants.
By Kate Taylor
Buying a Franchise
From Starbucks to Domino’s: 6 Tasty Companies With Awesome Mobile Apps
If you're a big brand looking to get bigger, having a cool mobile app is one way to get customers talking. Here are six chains that are doing it right.
By Kate Taylor
Building a Business
Chipotle’s Brilliant Branding Move
The fast-food franchise partners with celebrities to create beautiful short films that hint at the company's values.
Marketing
What’s the Beef? Chipotle Faces Loyalty Issues Over Meat Standards
The fast-food chain's potential changes in hormones used to treat its cows might be problematic with its brand messaging. Here's lessons to take away for your own business.
By Jim Joseph
Buying a Franchise
What You Can Learn From the Simple Brilliance of Chipotle’s Design
The fast food Mexican grill franchise sets a standard for modern restaurants.