Design Thinking

Innovation

Why Design Thinking Won't Solve All Your Innovation Problems

Deciding on which innovation process to use is only the first step.

Embrace Design Thinking to Create More Relevant Marketing

For strategic advantage and breakthrough innovation, build diverse teams that take an empathetic view of the customer experience.

3 Lessons Entrepreneurs Can Learn From Designers

Successful entrepreneurs have an additional role they play: that of a chief designer.

7 Actionable Steps to Craft a Lean Business Model

Start small, use a proven approach, anticipate change and pay attention to customer opinion and market research.