Design Thinking

Embrace Design Thinking to Create More Relevant Marketing

For strategic advantage and breakthrough innovation, build diverse teams that take an empathetic view of the customer experience.

3 Lessons Entrepreneurs Can Learn From Designers

Successful entrepreneurs have an additional role they play: that of a chief designer.

Jaime Strollo

7 Actionable Steps to Craft a Lean Business Model

Start small, use a proven approach, anticipate change and pay attention to customer opinion and market research.