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Catch Up With These 3 Big Waves in Marketing to Women
From Beyoncé to Sheryl Sandberg, women are speaking out about how they really lead their lives. Companies chasing their dollars may wish to take heed.
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Any company can create word-of-mouth ad -- all it takes is a clever idea and skillful execution.
Dove Pulls NJ 'Armpit' Billboard in Wake of Criticism
Unilever made the call to drop a Dove ad that called New Jersey 'the Armpit of America.'