Marketing
From Zero to Viral — 4 Marketing Campaigns That Shook the Web in 30 Days
In the digital whirlwind, only a few campaigns rise above. Here are four campaigns that define viral success.
Dove
Marketing
Catch Up With These 3 Big Waves in Marketing to Women
From Beyoncé to Sheryl Sandberg, women are speaking out about how they really lead their lives. Companies chasing their dollars may wish to take heed.
Marketing
How These 10 Marketing Campaigns Became Viral Hits
Any company can create word-of-mouth ad -- all it takes is a clever idea and skillful execution.
By Jason Ankeny
Building a Business
Dove Pulls NJ ‘Armpit’ Billboard in Wake of Criticism
Unilever made the call to drop a Dove ad that called New Jersey 'the Armpit of America.'
By Nina Zipkin