Dove
News and Articles About Dove
Marketing Strategies
![Laura Entis]()
5 of the Most Controversial Ads in Recent History
From puppy mills to beauty standards, the themes of these commercials provoked polarizing reactions.
Social Media Marketing
![Geoff Weiss]()
New Dove Campaign Aims to Cleanse Twitter of Rampant Trolling and Hate-Speech
Entitled #SpeakBeautiful, the multi-tiered campaign will aim to incite a domino effect of positivity.
Women Customers
![Brittany Hunley and Morgan Boyer]()
Catch Up With These 3 Big Waves in Marketing to Women
From Beyoncé to Sheryl Sandberg, women are speaking out about how they really lead their lives. Companies chasing their dollars may wish to take heed.
Viral Marketing
![Jason Ankeny]()
How These 10 Marketing Campaigns Became Viral Hits
Any company can create word-of-mouth ad -- all it takes is a clever idea and skillful execution.
Reputation Management
![Nina Zipkin]()
Dove Pulls NJ 'Armpit' Billboard in Wake of Criticism
Unilever made the call to drop a Dove ad that called New Jersey 'the Armpit of America.'
