Entrepreneur Barbie

Marketing

'Barbie' Was a Publicity Machine — Here's How Barbie and 4 Other Blockbusters Mastered the Art of Marketing

'Barbie' reportedly had a $150 million marketing budget, and it exceeded that figure in its opening weekend. Here's how their marketing team pulled it off.

Noticias

Barbie lanza una nueva línea de muñecas y muñecos que buscan promover la inclusión

Entre los modelos de la nueva línea hay un Ken con vitíligo y una muñeca con un dispositivo auditivo detrás del oído.

Business News

Not Toying Around, Mattel Ousts CEO

Just weeks ahead of Toyfair 2015, Bryan G. Stockton resigns as chairman and CEO of the toy-making giant.

Innovation

Barbie Has More LinkedIn Followers Than You

The iconic doll has joined the career networking site, breaking barriers for fictional characters everywhere.

Innovation

Got a Career or Business Question? Ask Barbie.

The world's most business-savvy doll shares advice with the help of real-world female CEOs in a Twitter chat today.

Thought Leaders

POLL: Would You Buy Entrepreneur Barbie, or Is She Hardly a Good Example?

Barbie is now an entrepreneur. But what business is she running? Would you invest?

Thought Leaders

Introducing Entrepreneur Barbie

At Toy Fair this week, Mattel announced its iconic doll is becoming her own boss.